SAOIRSE Ronan is fronting a campaign to encourage food and drink industry leaders to consider sustainable development.
Bord Bia outlined the plans during its Pathways For Growth summit. It believes that the programme, Origin Green, will help Ireland become a world leader in sustainably produced food and drink. The new video, starring Saoirse, above, can be viewed on www.origingreen.ie.
Bord Bia chief executive Aidan Cotter, Agriculture, Food and Marine Minister Simon Coveney and Bord Bia chairman Michael Carey launched the initiative.