THEY said they would steer clear of the usual spat of reality TV stars – no liggers, no Botox-pumped socialites and definitely no Calum Best.
And it looks like the producers of TV3's Celebrity Apprentice are sticking to their word.
The first celebrity rumoured to be involved in the series is The Voice Of Ireland co-host and Niall Horan's best mate, Eoghan McDermott.
Eoghan has spent the past several years building up his profile in both Dublin and London. He presented short-lived RTE series The Movie Show, The Voice of Ireland and is a DJ on London station XFM.
Eoghan was also in the running to co-present I'm A Celebrity Get Me Out of Here Now! with Bray native Laura Whitmore last year.
But the producers thought the on-screen combination would be "a little too Irish".
He is the first person to be linked to TV3's reality show.
"Eoghan is in the mix and clearly shows the direction in which the producers want the series to go," a source close to production said.
"They want young, fresh faces –people the audience will know but who aren't over exposed and who won't go to the opening of an envelope," the source continued.
"Eoghan has buckets of charisma and would be great. But this is all very early days and anything could change," they added.
The six-part series will feature 10 female and male celebrity contestants.
All the celebrities will be taking part in the series in a bid to raise money for a charity that is close to their heart.
Renowned charity fundraiser Caroline Downey-Desmond takes the place of mentor Bill Cullen in the series, with her appearance fee donated to the ISPCC, of which she is a patron.
"Everyone thinks I will be tough, but I will only be tough when it comes down to how the celebrities are doing for their charities," she said.