Harvard graduate Breffny Morgan may have been fired from The Apprentice due to some interesting business decisions.
However, he seems to be getting the hang of the Dublin social scene.
The Cork native was striking his best pose this week after lining out for a launch in Lillies Bordello with his TV pal Stephen Higgins, with the pair joining some scantily clad models for a photoshoot.
The two appear to be inseparable since competing together in Bill Cullen's TV3 programme as they enjoy their 15 minutes of fame in the wake of the show.
The ambitious duo joined models Liz Ryan, Lisa Nolan and Niamh Fitzsimons to help publicise tonight's X Marks The Spot Calendar launch in Lillies.
At least the bash will be helping a good cause -- the money raised will go towards the Irish Cancer Society.