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Another bad night for IFTAs as ratings drop

IT was a technical disaster and suffered a number of disruptions on the night – and now it has been revealed that TV ratings for the IFTAs fell by 200,000 compared to last year.

The ceremony kicked off last weekend in Dublin and had an average audience of 382,000, more than 200,000 less than the average of 581,000 in 2013.

Last year's IFTAs – hosted by Simon Delaney on his own – received their highest ever figures for the ceremony, with figures peaking at 1.25m during the broadcast.

A spokesperson at RTE said: "It's worth pointing out that the awards were on at a different time of year this year so you're not necessarily comparing like-with-like when looking at it year-on-year as the previous programmes all ran in February, when viewing levels are higher."

A number of top presenters took to the airwaves to discuss Saturday's ceremony, including John Murray, Ray D'Arcy and Ryan Tubridy.

Murray described it as "a shambles", while father-of-two Tubridy labelled it "chaotic". "It was pretty chaotic towards the end," the 40-year-old said on his 2FM morning show, adding that he had sympathy for Delaney and his co-host, MTV anchor Laura Whitmore.

RTE has confirmed it will be launching a review into the production blunders, which included poor sound quality and shaky camerawork.

The station received 21 telephone calls and 50 emails complaining about the shoddy production values, clunky cutaways and overwritten script.

CHAOS

As well as a bad script, viewers at home were cringing when Bray native Whitmore encouraged an embarrassing selfie, clearly an imitation of the now famous shot taken by Ellen DeGeneres at the Academy Awards which subsequently became the most retweeted picture ever.

In addition, the show ran over by 25 minutes, throwing the RTE schedule into chaos.

IFTA blamed the acoustics in the main ballroom of the DoubleTree by Hilton Hotel for the poor sound quality. But a spokesperson for the hotel contested the claims.

RTE plans to discuss the multiple technical issues with IFTA to prevent any slip-ups next year.

The state broadcaster was keen to clarify that they had nothing to do with either the filming or production of the ceremony. "RTE facilitated the awards, we did not produce the show," an RTE spokesperson said.

More than 700 people attended the IFTAs bash and big names such as Michael Fassbender, Colin Farrell, Colm Meaney and Steve Coogan flew in to celebrate the best in the Irish industry over the past 12 months.

HNEWS@HERALD.IE


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