Monday 19 November 2018

Two start-ups make retail breakthrough

Two Fingal food start-ups have made a major retail breakthrough.

The businesses are among 11 food and drink producers from around the country to secure a space on SuperValu shelves this month.

Morning Dew and Mr. Fu's Tofu, both supported by Local Enterprise Office Fingal, began the Food Academy Start Programme in 2017.

This is a training programme run by the Local Enterprise Office with the support of Bord Bia and SuperValu and it prepares and enables small food producers to become suppliers to SuperValu.

Morning Dew and Mr. Fu's Tofu can now be found in key SuperValu stores from this month as part of a trial, marking a major milestone for these two start-up food business.

Morning Dew produce a number of tasty, ready to eat traditional Eastern European foods based developed from recipes inherited from parents and grandparents.

Mr. Fu's Tofu is a family run business that manufactures and distributes Tofu and Tofu products to food service customers, Asian restaurants and some Asian retail stores.

Run over a series of workshops, the Food Academy programme is now in its fifth year and nurtures new start-ups in the food and drink sector. It focuses on areas such as business planning, food safety, responding to market trends and driving sales.

These local food producers will be joining more established Fingal brands which have successfully completed the Food Academy Programme in recent years, such as Everest Granola, Fresh from the Pier and Hope Beer.

Oisin Geoghegan Head of Fingal Local Enterprise Office said: 'By supporting food and drink start-ups through specialist training and one-to-one mentoring, we're helping even more local companies make important business breakthroughs.

'The Food Academy Programme, which is delivered by the Local Enterprise Office, Bord Bia and SuperValu, helps local companies think and act more strategically about their food and drink business, ultimately increasing their chances of success and creating more jobs here locally.'

Stephanie Moe, Small Business Manager with Bord Bia said: 'Bord Bia has long recognised the contribution that small food producers make to Ireland's food and drink industry, bringing a diverse range of quality and artisan products to market, each with a unique story.

'Such stories increasingly resonate with Irish consumers who are keen to support small local producers and Food Academy provides an excellent vehicle to do that.

'Over the past five years, Bord Bia has been proud to work in collaboration with the Local Enterprise Offices and SuperValu to support hundreds of small food producers through Food Academy Start, providing them with a viable route to market and enabling them to achieve sustainable growth.'

Fingal Independent