One for all and all for 'Onesies' in your club's colours
Two enterprising women from Rush have enabled GAA and soccer obsessed children to take home a little piece of their local club post-match, with a quirky new product which promises to put all others to sleep.
Club Onesies, launched recently by St Maur's-supporting mums Selena Carthy and Marian Pike, produces 'onesies' for children, decorated in local clubs' colours and emblazoned with their own unique insignia.
The 'onesies', which have already attracted the attention of local clubs in Fingal, will allow youngsters to sit proudly at home in evening club attire, basking in the glory of past victory with pride.
Speaking to The Fingal Independent just days following the launch of Club Onesies, Selena explained what the product is all about: 'Myself and Marian came up with this idea last year; we're involved with St Maur's GAA Club and we have children that are playing there. Initially we were looking at it as a fundraising opportunity, but then we decided to investigate it further about setting up a business. We're always trying to come up with fundraising ideas and different things, and we just thought 'this looks like something good that we could set up as a business.'
'The whole concept of it is, for example say with St Maur's GAA Club in Rush, we are having onesies produced from ages four to fourteen, and it's like you're wearing your full kit. So it's like your socks, the flesh of your knees, your shorts, your jersey, the flesh of your arms and your club crest.
'What we do is we hook up with the clubs and get permission from them to use their crest, then when they give us permission and we get the design done and send them off to be manufactured. The clubs don't commit to any finance or anything to it, we do that and then we bring them to the club. For every one we sell, we donate three euro to the club, so that the juvenile section makes money and the club in general makes money, and we also donate one euro to Jigsaw youth mental health.'
She said: 'It's not just GAA or soccer-related, but the main market and where we started I suppose and where we're heavily involved with was with St Maur's, that's where the whole idea stemmed from.
'We've had Jigsaw into our club to do talks with our younger juvenile members and some of our coaches, and that's why the link is also with Jigsaw mental health.'
Selena and Marian recently displayed a stall for Club Onesies at the Rush Harbour Festival, which allowed them to promote the business and gain feedback from potential customers. Although the product is not yet available, as the business was only launched two weeks ago, the two mums are already taking in substantial orders from clubs.
The ethos of the business, Serena explains, is to contribute to local sports clubs while at the same time enabling a small business to grow and thrive.
So far, Club Onesies has St Maur's, Rush Athletic, Skerries Harps and clubs in Lusk and Balbriggan on board, so that the fledging business already looks promising.
Speaking of St Maur's and of the positive feedback she has received for the venture so far, Selena said: 'I'm not originally from Rush, but I see how important St Maur's is to this town, I see how important the maroon and gold is, and the kids wearing their club colours around the town.
'I see them supporting each other's teams and the sense of community and all the teams working together, so that's what's kind of important to us, it just adds another fun element and pride into it.
'We're excited about it and everybody that we've spoken to about it has given us nothing but positive feedback - people from different clubs, people from different industries, people we've gone to seek advice from in our research.
'It's all been really really positive, and I suppose time will tell in the next six to twelve months, when we'll have more of an idea of the potential for growth.'
Selena and Marian, who are funding the business themselves, hope to bring Club Onesies nationwide when the business is fully established, though their first priority is in getting their first order produced before moving on to what they anticipate will be a very busy Christmas period.
It will take some time, Selena said, before Club Onesies can establish itself fully, but nevertheless the wheels would appear to be in motion for what looks to be a promising little enterprise.
Visit Club Onesies' website at: www.clubonesies.ie