Mayor launches litter campaign
Mayor of Fingal Cllr Eoghan O'Brien last week officially launched the Gum Litter Taskforce's gum litter education campaign in the Pavilions Shopping Centre, Swords.
The Gum Litter Taskforce (GLT) has been successful to date in changing the public's behaviour by encouraging correct gum disposal through a targeted education and awareness campaign.
The 2018 campaign maintained an all-time high of 93% of people stating that they regard chewing gum as litter, up from 74% when the campaign first began in 2007, pointing to the attitudinal impact which the campaign has had to date.
Research commissioned by the Gum Litter Taskforce and conducted by Kantar Millward Brown during the 2018 campaign has highlighted the campaign's positive effect on people's behaviour towards gum disposal.
The latest results show that 88% of people said that they always dispose of their gum correctly, up from 54% when the campaign first began.
Speaking at the launch, Mayor of Fingal Cllr Eoghan O'Brien said; 'The Gum Litter Taskforce's gum litter education campaign is a fantastic initiative which harnesses community spirit and channels it towards achieving a common goal, that of ridding our streets of littered gum.
'I am delighted to see local communities from right across the county coming together again this year under the GLT banner in an effort to make a positive change within their respective localities. The GLT campaign has made some very positive inroads to date on this issue and I hope that the campaign will continue to do so again this year.'
Paul Kelly, Chairman of the GLT added: 'Since its inception, the GLT campaign has sought to educate the public on the correct manner in which to dispose of used gum in a bid to tackle improper gum disposal. The latest research results have shown how this ambition has been made a reality, with 88% of people now saying that they always dispose of their gum correctly.
'Going forward, we will look to build on these positive results further still, and will continue in our efforts to fully rid our streets of littered gum. Today's launch is part of a broader nationwide campaign which includes an advertising campaign and a school's education programme, 'Bin It!''
The 2019 campaign is the second in a three-year cycle which commenced on foot of a negotiated agreement between the Department of Communications, Climate Action and Environment and Food Drink Ireland (FDI) representing the gum industry.