Lambay whiskey launches onto Irish market
A whiskey that was born on the Fingal island of Lambay has launched itself onto the Irish market and is choosing a very different route to market.
The Lambay Irish Whiskey Company launched itself onto the market in Howth recently and it's brand manager talked about the company's innovative approach.
Sabine Sheehan, brand manager for the whiskey company, explained: 'Our approach in the Irish market will be simple but challenging, geo-targeting consumers in key locations both in the on-trade and off-trade and driving brand awareness over the next three years.
'We are a small craft independent Irish Whiskey with a unique taste and are focused on sharing our Lambay Whiskey with the community of whiskey lovers around Ireland."
A maritime theme kicked off the evening with a short boat excursion towards Lambay Island courtesy of Dublin Bay Cruises followed by fine food, whiskey cocktails and live music afterwards in Howth Yacht Club.
Johnnie Cooke from The Restaurant, Brown Thomas, served delectable Lambay Whiskey infused dishes including fresh lamb from Lambay Island and sumptuous Lambay whiskey truffles. Guests enjoyed delicious Lambay Whiskey cocktails such as the recently recommended cocktail of the month from Chilled Magazine 'The Selkie'.
Music was provided by talented Skerries duo, The Finns, where they gifted each guest and performed their exclusive track, 'Lambay'.
Lambay Whiskey is also available for purchase and enjoyment in key locations within Dublin city centre including L Mulligan Grocers, Celtic Whiskey Shop, key premium off- licences and whiskey bars in Dublin , including Peters Pub, the Ragtrader, Sheehans, The Bank, and The Temple Bar. Locations such as Athlone, Kerry, Cork, Galway and Limerick will open over the coming months.
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Created through a collaboration of leading family owned Cognac producer- Camus and the Baring Revelstoke Trust, the whiskeys are inspired by and named after the island of Lambay, Ireland, a private wildlife sanctuary owned by the Baring Family since 1904.