Farmer David to front reformed CAP campaign
A BALLYBOUGHAL farmer is helping to head up a campaign to help farmers get to grips with reforms to CAP, launched by Agri-Aware and the Minister for Agriculture Simon Coveney.
The minister has launched Agri Aware's 'Follow the Farmer' videos to communicate the reformed Common Agricultural Policy (CAP) and a Ballyboughal farmer is one of four farmers fronting the campaign.
David Rogers, a tillage farmer from Ballyboughal, will join three other farmers from around the country, who are promoting the campaign.
The campaign, delivered by Agri Aware, the independent Irish agri-food educational body, aims to communicate the many benefits of the reformed CAP to the general public and farmers across Ireland.
As part of Agri Aware's 'Follow the Farmer' campaign, Agri Aware has chosen four farmers, from the dairy, beef, sheep and tillage sectors, and they are being filmed throughout the farming year.
The four farmers are being filmed as they go about their day's work and the public will be able to see how quality Irish food is produced in a sustainable way, and how the farmers care for their animals and the Irish countryside.
The videos will explore, through the use of real-life examples, how the reformed CAP benefits everyone, from towns, cities and the countryside.
Farmers will get a chance to see in a practical way the impact of the reformed CAP on Irish farming, and how Irish farmers are adapting to the changes it brings.
These 'Follow the Farmer' videos will be made available online via Agri Aware's website (www.agriaware.ie/cap) and social media, in addition to the Irish Farmers Journal YouTube channel.
Agri Aware's 'Follow the Farmer' reformed CAP communication campaign, co-financed by the EU Commission's Directorate General for Agriculture and Rural Development, was awarded to Agri Aware following a competitive bidding process.
The campaign is also supported by the IFA and FBD, in addition to Agri Aware's other patrons.