Swords based insurance company Its4women is calling on the public to support its virtual fundraiser for Fighting Blindness, a patient-led charity funding research into treatments for sight loss.
The campaign, 'Steps for Sight', will see Its4women staff and members of the public tackle a full or half marathon (42km or 21km) at their own pace throughout the month of June.
Participants choose where, when and how to cover their chosen distance and enter a pool to win one of many prizes including a €100 One4all voucher.
Top times will also receive a €50 One4all voucher while the top fundraiser will win a goodie-packed hamper.
Gary McClarty, Chief Executive of MCL InsureTech, the parent company of its4women.ie, said: 'We chose Fighting Blindness as one of our nominated charities earlier this year and we have been supporting the team in their efforts to save sight and change lives.
'Since the outbreak of the Covid-19 pandemic, we have become acutely aware that the charity sector is facing huge challenges as campaigns have been called off due to distancing protocols.
'Fighting Blindness is doing amazing work to support those living with blindness, but also invests in life-changing research, and we want to ensure they can continue that work during what is a very stressful time for people living with blindness.'
Its4women.ie recently donated €30,000 to assist with the purchase of a Retinal Camera Scanner (RetCam) for The National Maternity Hospital Foundation.
The life-changing equipment, which is now in-situ in the neo-natal unit, enables premature babies that are born in the hospital to receive the most advanced sight-saving screening available.
Over the course of the next 10 years, the RetCam will check the sight of 5,000 premature babies and save the sight of at least 300.
Speaking of the 'Steps for Sight' challenge, Kevin Whelan, CEO of Fighting Blindness said: 'We are delighted that its4women.ie insurance has selected Fighting Blindness as one of their nominated charities. Our fundraising opportunities in 2020 are significantly decreased but the demand for our service continues to increase. We greatly welcome this additional support.'
He added: 'We're deeply grateful to its4women.ie and everyone who is taking part in 'Steps for Sight' or has already donated. We look forward to working in partnership with its4women.ie to delivering outcomes that change lives for the better.'