Kits donated to Swords Celtic women
To celebrate the recent FIFA Women's World Cup, Visa has donated training kits to a number of local football clubs in Ireland, including our own Swords Celtic FC.
The recent FIFA Women's World Cup won by the US Women's team attracted record audiences and marked a real milestone in the popularity of women's sport.
The tournament was screened on Irish television and saw big audiences tune in every night to watch the action, despite the Irish team not being involved this time around.
It is hoped the popular attention attracted by the tournament can be a spring board for not only women's soccer but women's sport in general and help encourage more young girls to get involved and maintain their interest in competitive sport so that in the future, a tournament like this will see a team of Irish women involved.
Visa recognised that opportunity and wanted to get involved and now, as a result, a local club in the shape of Swords Celtic is to benefit from the a new training kit sponsored by the giant multi-national company.
The kits have been specifically donated to youth girl's teams across Ireland in a bid to encourage more participation in women's football at a local level.
Commenting on the donation, Suzy Brown, Marketing Director UK & Ireland at Visa said: 'We are delighted to play a part in supporting women's football in Ireland, while also promoting diversity and inclusion.
'Quite often, local girls' teams can be overlooked when it comes to commercial support, which is why we wanted to make this donation at a time when global support for women in football has reached a tipping point, as evidenced by the interest in this year's World Cup tournament.'
She added: 'The Visa brand stands for universal acceptance - we are a brand for everybody and our association with women's football gives us an opportunity to further embody this by supporting female equality and empowerment.'
As a worldwide partner of FIFA since 2007, Visa has enjoyed a long-standing commitment to women in sport.
Through the partnership, Visa aims to influence positive attitudes and conditions in the sport, with the overall aim of providing the game with a platform to thrive.
The contribution to clubs at a local level has been designed to have a positive impact on younger players and encourage the next generation of female footballers.
Established in 1962, Swords Celtic FC now has a membership of 600 that includes 31 schoolboys' teams, a girls' team, three senior teams, four full-size pitches and three schoolboy pitches, an all-weather pitch and state-of-the-art clubhouse.
Swords Celtic FCl is today widely regarded as one of the foremost junior soccer clubs in Ireland.
With the new training kit, the club will continue to play its part in encouraging girls to take part in the sport and to stay involved with the club until one day, perhaps they might dream of putting on a green jersey in a future FIFA Women's World Cup.