Will new provider iD ring some changes in mobile phone market?
It's great to see competition in the mobile phone market, where massive players such as Vodafone, 3 and Meteor are hoovering up the space.
Last year's merger of Carphone Warehouse and Dixons has seen a new operator, iD, being launched.
Some 65pc of customers here are pre-pay and open to switching, with 30pc likely to in the next year. iD is chasing 6pc of the market, to put it on a par with Tesco Mobile.
Let's see what the prices and network are like when they launch. My advice to them? Keep it simple.