Journalists make most of local visit
A visit to the Listoke Distillery, Loughcrew Cairs and beautiful Beaulieu House and Gardens were just some of the highlights of a tour for international journalists visiting the Boyne Valley Region.
Is is estimated that the press tour for journalists from publications as far ranging as The Guardian, The Lonely Planet, The Rough Guide and The Scotsman, could reach up to 13 million potential new visitors to the area.
Mayor of Drogheda, Cllr Oliver Tully welcomed the journalists to Drogheda and the Boyne Valley at Listoke Distillery where the International Press 'Heritage, History and Culture' Tour began on Thursday, March 23rd and concluded that Saturday.
The whistle-stop tour of the Boyne Valley included a visit to Loughcrew Cairns, which was very timely with spring officially beginning on March 21st , the visitors experienced the Equinox on March 25th in Cairn T when the interior of the chamber was illuminated by a shaft of sunlight, exposing elaborate engravings on the stone inside at dawn. Despite the very early start, the guests were amazed at the spectacle.
Other stops on the tour included Drogheda's Beaulieu House & Gardens, a C18th walled garden overlooking the river Boyne, a gem that enchanted the guests; Boyne Boats, also based in Drogheda, treated the guests to a trip to the 'Seven Kingdoms' on a paddle boat from Game of Thrones through the Boyne canal, which bisects the Battle of the Boyne site; Brú na Bóinne Visitor Centre and Newgrange, Brú na Bóinne, which is one of the largest and most important prehistoric megalithic sites in Europe; Trim Living History and tour of the majestic Trim Castle where Braveheart was filmed; The Rock Farm Slane experience was also on the agenda followed by a visit to Slane Castle and the new distillery.
With the Boyne Valley growing internationally as a food destination it was important for the organisers to showcase this tourism opportunity and the launch of the Boyne Valley Food Series at Listoke Distillery, Drogheda was included in this press tour for international journalists. They also had an opportunity to experience the wonderful locally produced food in Drogheda's Scholars Hotel Restaurant, Tankardstown House, the Vanilla Pod Restaurant, Headfort Arms Hotel and in Trim Castle Hotel.
Michele Whelan, Tourism Officer, Boyne Valley who was hosting this press visit said: 'Building on familiarisation trips for members of the Irish Tour Operators Association (ITOA) in 2016 that proved invaluable in educating the tour operators who bring tourists to Ireland, this tour for international travel journalists gave us the opportunity to showcase the quality tourism product that we have to offer in the Boyne Valley.'
Among those represented on the tour were the Lonely Planet which has 10 million visitors every month, The Scotsman a newspaper that circulate to over 30,000 people and a website that has over 2 million visitors and The Rough Guide website that has 1.8 million monthly users.