MARTIN BUTTERLY & Co. has been named as the Drogheda winner of the PRISM awards, an internet and e-commerce awards initiative sponsored by eircom in association with the Chambers of Commerce of Ireland. The PRISM awards recognise companies that have developed viable business strategies which incorporate use of the internet to impove their business performance.
All Drogheda companies taking part in the PRISM awards have developed their business strategies as part of an internet Business Strategy Training Course run by Drogheda Chamber of Commerce. The courses have also been run by other Chambers of Commerce throughout Ireland as part of the nationwide PRISM project.
The project was set up to teach SMEs that e-business is not an IT issue but a new way of doing business. Over 3,500 SMEs throughout Ireland have attended PRISM internet information seminars and to date over 600 SMEs have taken part in the specialist training programme, learning how to assess the potential of new technologies and begin to develop an e-business strategy. Demand for PRISM training continues to be high and it has now become a core activity of 25 Chambers of Commerce throughout the country.
The awards are initially being presented at a local level throughout the country. Thereafter, each local winner, including the Drogheda winner Martin Butterly & Co., will compete for a regional award. There will be four regions for the purposes of the awards and a national winner will be selected from one of these regions.
Commenting on the PRISM awards, Andrew Fordham, SME Marketing Manager, eircom said: ‘In toay’s incrasingly competitive business environment innoative use of e-business solutions is crucial to ensure the survival and development of Irish companies, particularly in the small and medium enterprise sector.
‘Martin Butterly & Co. is an excellent example of a company that recognises the potential of the internet as a business development tool and the positive impact that it can have on its business performance.’
Conor Brennan, Deputy CEO, Chambers of Commerce of Ireland said that the real winners on the internet were the companies who had gained efficiencies and simplied their business processes. Martin Butterly & Co. was one such company and was an excellent example to all other companies working to meet the challenge of the information age and developing their business over the internet.