Council's war on reducing gum litter
Cathaoirleach of Louth County Council, Cllr. Liam Reilly tofficially launched the Gum Litter Taskforce's gum litter education campaign in Ardee.
The Gum Litter Taskforce has been successful to date in changing the public's behaviour by encouraging correct gum disposal through a targeted education awareness campaign and demonstrates the power of government and industry alliance in driving positive change. The latest report of the National Litter Monitoring Pollution System has shown that the percentage of chewing gum as a proportion of litter dropped to 8% in 2017 from 15% in 2016.
Last year's campaign maintained an all-time high of 93% of people stating that they regard chewing gum as litter, pointing to the attitudinal impact which the campaign has affected since it first began.
Speaking at the launch, Cathaoirleach of Louth County Council, Cllr Liam Reilly said: "The Gum Litter Taskforce is a fantastic initiative for communities to get involved in. Each year, we see communities coming together with the common aim of reducing the level of littered gum within their respective localities. The campaign has achieved positive results to date in this regard, and I hope this year's campaign will continue to further build on those results".
This year's campaign contains a number of new platforms and means through which we will be able to extend our awareness raising and educational outreach amongst the public and we are excited to see how this will play out. We look forward to playing our part in tackling the issue of littered gum and working alongside local communities in achieving this goal,' Katherine Hogan, Corporate Affairs Director, Mars Ireland said.