independent

Sunday 19 November 2017

SPONSORED: 'Conventional wisdom gets in the way’ - the advice from Irish former Coca-Cola CEO

From Northern Ireland to Zambia and ultimately CEO and Chairman of Coca-Cola worldwide, Neville Isdell’s story is one of success and achievement on the highest scale.

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“Do today’s job to a superior level and then you will succeed,” says Neville Isdell, the Co. Down native who rose through the ranks of Coca-Cola to become its CEO and Chairman.

With a degree in social science, it’s perhaps no surprise that Isdell’s mantra for a successful business is to focus on its people and a positive engagement.

“I enjoyed what I was doing every day,” he tells Brian Purcell on this week’s Ready Business podcast. “You are going to have bad days but there was always a positivity there for me. I was driven by my job and what I was doing.”

Leading a global brand such as Coca-Cola, SME owners and entrepreneurs can still learn a lot from the company’s success and Isdell points to the ‘specialness of the brand, being authentic in a modern way’ and most importantly, ‘understanding your customers’ as keys to its success.

Despite now being in ‘retirement’ (he describes himself as a ‘failed retiree’), it hasn’t stopped him investing and his belief in Ireland’s future has seen him buy the CHQ, increasing its footfall and business since 2012 as well as investing in the Epic Ireland museum telling the story of Irish emigrants around the world.

And don’t miss his Ready Business Success Tips to help business owners thrive and succeed.

The Ready Business show, in association with Vodafone, is available via iTunes, SoundCloud and Stitcher or subscribe to the RSS feed of the Ready Business Podcast using your favourite podcatcher.

You can check out the full Ready Business Podcast series here.

In association with: Vodafone

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