Wednesday 18 September 2019

New research reveals local shopping habits

Wicklow shoppers love a good bargain hunt and they prefer to do it on a Saturday morning.

That's according to new research carried out by Argos to celebrate its 20th anniversary in the Republic of Ireland.

The findings also reveal that 30 per cent of shoppers in Wicklow spend on average 60 minutes visiting the shops every week but they prefer to shop alone.

A whopping 81 per cent of garden county shoppers thought value-for-money was very important when choosing to spend money while 78 per cent highlighted special offers/sales as a big influence on their shopping choices.

The research which was conducted for Argos on a national level also found that over a third (33 per cent) of Irish consumers visit their high street/town centre frequently compared to 9.4 per cent who frequently shop on tablet

It also found Irish consumers of today are bargain hunters and opportunistic - 63 per cent love the thrill of finding a bargain.

This year marks the 20th anniversary of Argos in the Republic of Ireland.

Irish shopper's first taste of the catalogue giant's offering was on 21 January, 1996 when stores opened at Mary Street and Nutgrove in Dublin and Cruises Street in Limerick, with four more stores following later that year.

The Arklow branch of the store opened at the Bridgewater Centre in 2007 and has been a star attraction for customers ever since.

Andy McClelland, Operations Manager, Argos Republic of Ireland said: 'Argos has been at the forefront of Irish retail for 20 years, serving and responding to the needs of the Irish consumer.

'The research we have revealed today details that we know the Irish consumer inside out and have done since our arrival here in 1996. We understand the Irish consumer's desire to research their purchases well in advance and we champion their innate love of a bargain.'

In addition, this research has detailed that when it comes to the increasingly popular Black Friday Sale phenomenon, men are leading the way.

The research indicates that this calendar shopping day is much more popular with Irish men, 30 per cent of men have bought tech from Argos in Black Friday sales in the last two years compared to just 20 per cent of women.

It was revealed that on average, people in Ireland own 15 products from Argos - including the home and furniture range as well as technology, garden, toys and sports and leisure.

Bray People