Local Toymaster stores support Jack and Jill
Toymaster in Greystones and Wicklow town will be supporting The Jack & Jill Children's Foundation with sales of their 'Toby' mascot until the end of September.
The campaign 'Toby for charity' aims to fund 1,500 home nursing hours for 300 irish families with critically sick children.
Toby is €3 and every cent goes to the foundation, which has supported 34 families in Wicklow since 1997.
Finance guru Eddie Hobbs and broadcaster Miriam O'Callaghan launched the initiative last week.
'Jack & Jill nurses give parents of sick children time to do normal things other families take for granted - like sleeping, shopping, visiting friends, or taking other children to the park for a cycle,' said Jonathan Irwin, CEO of the foundation.
'They can do this with the peace of mind that their sick child is being well cared for.'
The service includes home nursing visits and care, advice and bereavement support, with the foundation providing funding for up to 64 hours of home nursing care per month at a cost of up to €1,024 per family.
'Jack & Jill relies on the generosity of the Irish people to raise these much-needed funds. This new initiative by Toymaster is greatly appreciated and will make a big difference to the lives of families of very sick babies,' added Jonathan.