Happy Pear wins Bord Bia digital marketing award
The Happy Pear was among the nine Irish food and drink companies to receive top honours at Bord Bia's Food and Drink Industry Awards in the RDS recently.
The biennial awards celebrate businesses which have demonstrated excellence in the production, promotion and growth of the Irish food and drink industry in Ireland and overseas. More than 350 Irish food and drink industry leaders gathered for the awards ceremony which was hosted by broadcaster Miriam O'Callaghan.
The awards were presented by Tara McCarthy, CEO of Bord Bia, who said that the awards provided an opportunity 'to acknowledge the trailblazers in the Irish food and drink industry who have proven their commitment and ambition to drive the sector forward.'
The Happy Pear in Greystones received the 'Digital Marketing Award' after demonstrating how the company has embraced consistent and authentic digital campaigns to create a powerful 'movement' which is driving the business. The company continues to increase its following on social media which has grown by a third from almost 600,000 followers to over 800,000.
Other award winners included Gallaghers Bakery, Silver Hill Farm, Dawn Meats, Kerry Foods, Monaghan Mushrooms, Diageo, Butlers Chocolates, and Pip & Pear. The overall winners were chosen from an original shortlist of 24 companies which were selected by a team of seven independent judges with extensive experience in business, global markets, media, marketing, and sustainability.
David and Stephen Flynn started The Happy Pear in 2004. Now employing around 170 people, the business comprises three wholefood cafes/shops, a sprout farm, a food manufacturing and distribution business, a coffee roastery and a fermentation kitchen.
The Happy Pear's marketing strategy has been built on the concept of storytelling and the creation of a movement, rooted in family and community using healthy food to bring people together. The business operates across five social media platforms, the most successful of which is YouTube, which recently saw David and Stephen receive The Silver Play Button for surpassing 100,000 subscribers.