Wicklow meets London's West End during promotion
The Powerscourt Hotel Resort and Spa was among at attendees at the 'Ireland Meets the West End' event held in London.
Organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, 'Ireland Meets the West End' aims to grow business tourism from Britain to Ireland.47 top British meetings and events professionals met with 34 different tourism businesses from Ireland, including the Powerscourt Hotel Resort and Spa.
Julie Wakley, Tourism Ireland's Head of Great Britain, said: 'Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our 'Ireland Meets the West End' event and meet our partners from Ireland - demonstrating their commitment and interest in the island of Ireland for 2018 and beyond.'
Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average visitor.