The colour purple pays dividends
Dundalk FC's striking purple-patterned 'third kit' has proved a success and helped to raise more than €7,000 for Temple Street Children's Hospital.
Worn in place of the club's familiar white jerseys in EA Sports Cup and the FAI Cup matches, the new purple kit is reproduced in the colours of Temple Street Foundation.
Paving the way for this initiative, club sponsor Fyffes agreed to withhold its trademark from the front of the new kit in order to give full prominence to the hospital.
The money raised - which is intended to fund essential equipment and care provided for over 147,000 patients treated by the hospital each year - came from a combination of sales of the new kit, a day's salary donation from players and staff and a bucket collection at a recent match.
Dundalk FC chief executive Mark Devlin said: 'We're thrilled to be able to make this donation to Temple Street Children's Hospital. Thanks to the generosity of our main sponsor, Fyffes, the new purple Temple Street kit really struck a chord with our supporters, who themselves have been extremely generous with their donations. I'd like to thank them all for their support, along with the players and staff of Dundalk Football Club.'
Fyffes managing director Gerry Cunningham praised the club's management, players and staff for what he termed 'a truly generous and unselfish undertaking'.
Denise Fitzgerald, Chief Executive, Temple Street Foundation added: 'We have been overwhelmed by the kindness and generosity of the club's staff and supporters.
'Sick children need great care right now, and the incredible funds raised as part of this partnership will be put to work where they are needed most in our wards, departments, theatres and Intensive Care Unit, ensuring that our little patients continue to have access to world-class care when they need it.'
Those interested in supporting Temple Street by purchasing Dundalk FC's new third kit can do so online at www.dundalkfc.com