Local make up artist and blogger Rosie Kirk was named as the Social Media Influencer of the Year at the Irish Makeup Awards in Dublin recently.
The Roche native, who now lives in Mullaghbawn with her husband Martin and their two children, Mamie Rose and Charlie, was thrilled to receive the award at the highly contested event which featured top makeup artists and bloggers from around the country.
'It's lovely to get recognition for something I work so hard at. I'm lucky that I love my job,' she said.
This was a tremendous achievement for Rosie who swapped a career in book keeping to be a makeup artist following the birth of her son Charlie five years ago.
'He spent a lot of time in hospital and I needed a career where I could be at home with him, so I did a course in Belfast and it took off from there. I had always loved makeup but never thought I'd make money from it.'
However, Rosie's practical and down to earth approach, as well as her funky style, soon earned her legions of customers, and then, as she dipped her toe into the world of social media, thousands of followers.
She is a breath of fresh air in the often fake world of Instagram and Facebook and her policy of keeping it real resonates with her followers.
'I'm nearly 40 and I like to use products that is more suited for more mature skin,' she said. 'I try out products and do tutorials showing customers how they can achieve a certain look.'
'The makeup industry is aimed at a young market and Instagram is full of young woman in their teens and twenties.'
In this world of Kardashian look-a-likes, Rosie stands out as she likes to keep it real.
'I like to enhance the beauty of a lady instead of covering it up,' she says.
As the busy mother of two, she says her followers see her as she is. 'It's the real me on my social media accounts. There's no point in fooling your followers. They see me doing real things, picking the kids up from school, doing the dinners and housework. We don't all have time to spend an hour in the morning doing our face so I like to share the tips that work for me.'
Rosie also loves fashion and her funky style makes her stand out from the crowd. 'I dress to my body shape- I know my good points and my flaws!'
As well as developing her social media profile, which sees her having over 11,000 followers on Facebook and over 10,400 followers in Instagram, Rosie works as a freelance make up artist in Carlingford where she specialises in bridal makeup and hen parties.
She also has her own studio in Mullaghbawn and gives one to one lessons, sharing her tips with her clients.
She also volunteers with the Irish Cancer Society's Look Good Feel Better programme, showing ladies undergoing cancer treatment how to use makeup to improve their appearance.
And despite her success as a social media influencer, Rosie has got her priorities right.
'When they children are there, I put my phone away - they are the priority.'