Thursday 23 November 2017

READY BUSINESS PODCAST: Meet the Irish company working on the future of TV

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With an interest and background in the arts, Claire McHugh took her creative streak and turned it to business with Axonista, developing interactive technology for TV and video broadcasters. 

'There is nothing more creative than starting and developing something from scratch,' she says. Claire went to Rock School in the Ballyfermot Art College, where the likes of Mundy attended, and then studied Communications at DIT but dropped out, knowing it wasn’t for her. “I wanted to get out there and give different things a go."

She then went on to Setanta TV gaining her first experience of broadcasting. “The first time I watched Family Guy on my mobile phone I thought this is amazing, this is the future of TV and I wanted to build mobile apps for broadcasters to enable their video to be viewed on phones.”

Axonista was born, and seven years later they are expanding in the US and into China with two obstacles, she says, to every business.

"Team and cashflow will be the biggest challenges no matter what stage of the business you’re at."

While they may have been a bit early in 2010, now they’re definitely front and centre in the video tech space where content is very much king.

“Video is the way forward.  It’s the best time to be a content maker and there’s a big fight coming between the tech companies for great content.”

The Ready Business show, in association with Vodafone, is available via iTunes, SoundCloud and Stitcher or subscribe to the RSS feed of the Ready Business Podcast using your favourite podcatcher.

You can check out the full Ready Business Podcast series here.

In association with: Vodafone

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