Sunday 17 December 2017

You can think global or think local - just act quickly

If you want your business to grow, the business has to start exporting. David Sneddon of Google explains the first four steps to take

GROW IT: David Sneddon of Google
GROW IT: David Sneddon of Google

David Sneddon

With almost 3 billion users and tens of millions of businesses online, the internet offers a unique opportunity for companies to reach their potential customers more easily than ever before.

Exporting, or globally expanding using the internet, can be profitable for businesses of all sizes including SMEs. On average, sales grow faster, more jobs are created, and employees earn more than in non-exporting firms.

Exports are playing a key role in Ireland's continued recovery. Every day we see Irish businesses using Google not just as a search engine, but as a growth engine powering their businesses to sell overseas. Whether they use our tools to find new markets, advertise to new customers or communicate in multiple languages, these businesses are finding great opportunities in digitally-led exports.

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