Sunday 21 January 2018

You can always bank on somebody being offended by the facts

Buying a house always involved making sacrifices. Pretending otherwise is silly, writes Eilis O'Hanlon

The tweet was simply about a couple doing something which people have done for ever to save up for a house. (stock picture)
The tweet was simply about a couple doing something which people have done for ever to save up for a house. (stock picture)

Eilis O'Hanlon

Anyone who uses Twitter to communicate serious messages with the public, rather than just posting cute videos of kittens, needs their head examined.

For one thing, messages are so short that misunderstandings are bound to occur periodically. For another, Twitter is increasingly populated by people whose sole purpose in life is to take offence at something or other, so why give them ammunition?

That was confirmed again last week when Bank of Ireland found itself in the centre of a storm because of a tweet promoting its first-time buyers' MortgageSaver account.

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