UTV Ireland hold media briefing in a bid to prevent 'nasty things'
UTV Ireland held a media briefing in their buildings in Dublin's docklands yesterday in a bid to prevent journalists from writing nasty things about their ratings.
The 'aren't we doing well?' PR spin grated on some seasoned hacks who wanted to hear more about Pat Kenny's upcoming TV show - and a lot less about the success of cattle-based series 'Rare Breed'.
"Listen, I'd love to have something to actually take away from this meeting," one tired reporter told the group of TV executives.
"Our editors have asked us to come back with some news."
I'm afraid the request fell on deaf ears.
Nicky Byrne's new lottery show 'Million Euro Challenge' has been met with, ahem, mixed reviews.
While 'Winning Streak' host Marty Whelan has nothing but praise for Byrne's show, he admits he is looking forward to returning to our screens this summer.
"'Winning Streak' will be back and so will I, which is good news for me," he said.
"And for my bank manager and my mortgage. Even the dog seems to be smiling back at me these days."
B&Q issued a tongue-in-cheek email this week telling staff to expect increased sales of duct tape, cable ties and lengths of rope over the opening weekend of 'Fifty Shades of Grey'.
And now Discount DIY in Finglas are getting in on the act, offering 50pc off the aforementioned items.
You know what they say; if you can't beat them, join them.
Speaking of which, the Dublin premiere of 'Fifty Shades' was last night attended by a host of luminaries including Kathryn Thomas, Lorraine Keane, Norah Casey and Mr Pussy.
Businesswoman Norah Casey said that while she is "not a fan of spanking," she is a fan of Northern Irish actor Jamie Dornan. "I think he is fantastic," she said.
Meanwhile, Pippa o'Connor and Aisling O'Loughlin enjoyed cocktails before taking their seats at the Lighthouse Cinema.
"I didn't read the whole book because I thought it was so badly written," Kathryn Thomas said.
"But I did read all the filthy bits, obviously."
Refreshing honesty from Kathryn, who added: "There has been so much hype, I can't wait to see it."