UTV Ireland hold media briefing in a bid to prevent 'nasty things'
UTV Ireland held a media briefing in their buildings in Dublin's docklands yesterday in a bid to prevent journalists from writing nasty things about their ratings.
The 'aren't we doing well?' PR spin grated on some seasoned hacks who wanted to hear more about Pat Kenny's upcoming TV show - and a lot less about the success of cattle-based series 'Rare Breed'.
"Listen, I'd love to have something to actually take away from this meeting," one tired reporter told the group of TV executives.