Should young girls learn to transform themselves in just 15 minutes a day?
We shouldn't need to devote so much of our time to it, but the reality is that make-up can help as well as hinder us, says Sophie Donaldson
It takes me less than 15 minutes to put my make-up on in the morning; Zadie Smith would approve. Speaking at the Edinburgh Book Festival last weekend, the author of On Beauty made it clear she felt that taking any longer to get ready is waste a of time, especially for children.
She said that her seven-year-old daughter is limited to a quarter of an hour's mirror time. "I decided to spontaneously decide on a principle: that if it takes longer than 15 minutes, don't do it," she said.
Of course, some commenters were quick to point out that seven is far too young for girls to wear make-up, but the reality is that many do.