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Pursuit of Pinterest perfection at Christmas is just widening the gender gap

Julia Molony


Traditions dictated by social media reinforce old stereotypes and place new burden on women to create an ideal festive facade 

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Elf on the Shelf is a growing trend

Elf on the Shelf is a growing trend

Elf on the Shelf is a growing trend

In the pre-internet age, Christmas traditions in Northern Europe were a clearly defined set of collective practices — most of them were invented either by the church or the Germans and remained unchanged for generations.

People went to midnight mass, decorated a tree, lit a candle in the window. In Ireland, because a touch of wildness is a cherished national trait, there was sea swimming on Christmas morning. In general, though, the conventions were simple and pretty universal. No one really messed with the formula.


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