Friday 23 February 2018

Put Ireland on parade in Texas

I found the article 'Tourism disaster for Ireland' (Irish Independent, February 23) most interesting, but Irish tourism needs to look at promotion in the United States, at least, in a different light.

I live in the southwest US, where little if any promotion is done on a regular basis.

In the past when promotions were done, they were geared to the travel industry in a given locale. Now people phone the airlines directly or book flights over the internet.

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