No place for drinks companies in sport
In a recent report, the doctors from the Royal College of Surgeons are asking the Government to ban drinks companies' sponsorship of sports events, as the French and other governments have done.
Billy Keane (Irish Independent, April 29) asks where the replacement sponsorship is to come from.
The GAA ended drink sponsorship of the All-Ireland Championship and had no problem finding a replacement sponsor.
The fact is that sport is such an indelible and intrinsic part of our culture, potential sponsors would be more than willing to step into the breach. This is why drink companies want to be associated with these sports.
Due to the detrimental effects of excessive drinking on our health service and on society, I propose that drink companies divert the money they would have spent and make a donation to our hospitals. They could even have hospital wings named in their honour.
Drinks companies target and groom young drinkers; they would not be sponsoring these events if it did not achieve results.
Pub names emblazoned on junior club jerseys should also be banned. What message is this giving kids? Alcohol and sport are the antithesis of one another.