GAA must avoid hype at all costs
Sir -- I think Jody Corcoran does not realise the implication of what he is advocating when he backs "modern reality" against "decent old Ireland" in what he calls a "pointless row" within the GAA and RTE about the coverage of GAA games (Sunday Independent, June 12, 2011).
Mr Corcoran tells us that "the modern media must. . . deliver the Holy Grail -- that is, viewers, market share and advertising. And there is as much point in complaining about that as there is about the fact that the tide always comes in".
Are those not the same arguments that made the banks choose market share and advertising hype over decency and integrity and resulted in a bankrupt country?