Culture of celebrity taking over airwaves
Sir - I guess Bruce Arnold (Sunday Independent, August 6) has a point regarding the amount of talk which dominates the RTE radio schedule, but he forgets that the current culture and celebrity fixation ensures that such a formula seems to work as regards maintaining a mass audience. The downturn in advertising is a difficulty that all traditional media are experiencing and would not improve even if a less personality and talk-dominated schedule ensued.
The landscape for music radio now means that all outlets have moved into the centre, with focus groups and radio doctors determining what the output will be. In fairness to RTE Radio, however, at least Lyric (even with the sad loss of Jazz Alley and Reels to Ragas) still manages some interesting music choices as does RTE Radio 1.
I should also point out that when the general public do make it to Sunday Miscellany, some interesting points are made and the audience figures seem healthy enough given the early morning broadcast time.