Thursday 22 February 2018

Let's drink to a time when women can work without being pestered


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Stock image

Bill Linnane

There's gender politics in the uisce beatha. Few things in this world escape the oily touch of gender politics - not even our precious booze.

From the manly pint of Guinness to the ladylike bottle of West Coast Cooler, marketing firms have yet to fully retract their tentacles from our brands.

But of all drinks, whiskey is one that still struggles to free itself from the suffocating quicksand of masculinity.

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