Opinion

Sunday 23 September 2018

Kanye's cast of Kim clones pays homage to Kardashian effect

We will look back in admiration at how this family changed the digital landscape, writes Sophie Donaldson

PR STUNT: A group of minor celebrities dressed in the Yeezy collection and platinum Kim wigs
PR STUNT: A group of minor celebrities dressed in the Yeezy collection and platinum Kim wigs
Sophie Donaldson

Sophie Donaldson

It was the fashion stunt of 2017. As the year was about to wrap up, Kanye West debuted the latest collection from his eponymous label, Yeezy.

Rather than a traditional catwalk show or campaign shoot, he dressed his wife and muse, Kim Kardashian, in the collection and photographed her in a series of mock-paparazzi scenarios.

Kim uploaded the images to her social media accounts, sending fans and fashion diehards into a frenzy.

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