Steve Dempsey: 'Instagram lines its pockets as it ends Wild West for influencer marketing'
Way back in the early days, Facebook promised brands a platform for dialogue with customers. This was before it throttled organic reach for non-...
Way back in the early days, Facebook promised brands a platform for dialogue with customers. This was before it throttled organic reach for non-...
Facebook moved fast and broke things. Big important things like the democratic process. And it made a lot of money doing it. But now regulators and legislators in different jurisdictions are...
Last year the UK Government commissioned a report on safeguarding the future of journalism. This task was given to Dame Frances Cairncross, a former editor for The Economist and columnist...
The music streaming company Spotify isn't happy with its 200 million users, 96 million of whom are paying subscribers. It wants more. It wants to become the world's largest audio platform and...
Facebook has been on a serious charm offensive lately. It all started with Mark Zuckerberg's opinion piece in the Wall Street Journal. Facebook's CEO was at pains to tell us he doesn't sell users' data.
Europe has a plan for misinformation during elections. The European Commission wants to establish an early-warning system to alert governments and push tech companies to do more to stop disinformation before next year's EU elections. They're even pointing the finger at a very particular bad guy.
It's an oft-repeated statistic that 50pc of all searches will be voice activated by 2020.
A stark divide is appearing between how Europe is continuing to crack down on the unfettered influence of social platforms, while the US defers to lobbying and received wisdom from the tech industry.
Joseph Stiglitz wrote the book on inequality. Or one of the better books, at any rate. In the Price of Inequality he wrote: "The top one per cent have the best houses, the best educations, the best doctors, and the best lifestyles". And it looks like the top one per cent also get better access to news too. And poorer audiences get worse news and less of it - especially online.
Unilad was the fourth-largest publisher on Facebook, with 39 million likes on the social media platform. It had more than 150 employees. Last year its two co-founders were nominated in Forbes' 30 Under 30. It was a big deal. And then suddenly it wasn't.
It's been an interesting seven days for social media platforms and big tech companies.
It's a modern marketing cliché that any brand can be a publisher. But some brands have taken this cliché further than others. And none further than BrewDog, which is hoping to get people to pay for its content. The Scottish craft beer company has just announced a streaming video service, which...
The Pew Research Centre is a non-profit organisation based in Washington DC that researches politics, the media, technology and a host of other social and economic trends. Every year since...
Who would want to be one of Mark Zuckerberg's PR handlers? Remember when he said "a squirrel dying in front of your house may be more relevant to your interests right now than people dying in...
Europe's General Data Protection Regulation, or GDPR, was supposed to give users transparency and control over their data. But this control comes at a cost: and that cost is thousands of pop-ups.
Print media is dying and the future is digital. That's the narrative that has been peddled and swallowed by media types in recent years as digital reach grew, print circulation declined and print advertising revenue plummeted. But maybe the death of print has been overstated and media outlets have been guilty of hastening the decline of their own printed product.
Another year, another tech company hoping to help save journalism. Facebook has announced it will be pumping $300m (€263m) into news organisations via a host of programmes and partnerships. These include a $5m gift to the Pulitzer Centre, spending $2m to place 1,000 journalists in local newsrooms across America, and a $6m project with regional publishers in Britain to recruit trainee community journalists.
When your phone buzzes with a push notification from a news app, what do you do? Read and instantly forget? Open the report and read with interest? Or pass it off as more noise from a constantly-buzzing device?
Advertising has gotten itself a bad name. So much so that the calling card for Chris Evans's new radio show with Virgin Radio is that it will be completely ad-free. But hey, this is commercial radio, so the show will be sponsored by Sky, with Evans promoting Sky's channels organically throughout the show. The idea is to bring listeners to Formula One venues and the set of Game of Thrones to create entertaining radio programming.
Just how tough the present day has become for print US newspapers was underlined by some new research on news consumption in that market.
Another week, another journalism and Blockchain moonshot.
Every referendum and election of the last few years has been dogged by worries about misinformation and fake news. It's all the internet's fault, of course. The lack of clear regulation for platforms like Facebook has facilitated overseas interference, psychographic targeting, the misuse of personal information and breaching of spending limits. But that's changing. Governments around the world are considering how to better regulate online communications, including ours.
Europe has its general data protection regulation, but American legislators have been dragging their heels when it comes to updating online consumer data privacy. This matters because so many of the companies that use and abuse consumer data are American. Facebook, Google, Amazon and more have built wildly successful business models that collect and monetise online habits and information.
Becoming the custodian of a recognised media outlet has become the ultimate status symbol for a certain type of big-tech mogul.
It was second time lucky for Europe's new copyright directive this week. The draft legislation designed to update copyright for the online era was initially rejected earlier this year. But thanks to a few tweaks, it got the thumbs up and will now proceed to a final vote next January. Why should anyone care? Well, if you use social media, share links and memes, or care about opaque mechanisms for censorship being baked into online services, the new copyright regime might not be your cup of tea.
Politicians spotted the potential of social media to court constituents years ago. Now they're realising the same platforms that can help to get them elected can also promote disinformation and undermine trust in institutions, democracy and the press.
Netflix has 130 million subscribers. Its programmes have earned 112 nominations for the upcoming Emmy awards. And it just announced revenues of $3.9bn for the second quarter of 2018 - a year-on-year increase of 40pc. So why did shares drop more than 14pc in after-hours trading after the company announced its quarterly earnings last week?
Another week, another hand-out from the technology sector to the media industry. This time it's Google, as it so often is, which is supporting the media. Or Google's YouTube, to be exact. The video platform is going to spend $25m to build 'a better news experience on YouTube, together.' Presumably the word 'together' was added by some PR whizz to indicate a joint effort between YouTube and publishers, who might be wary of the dreaded pivot to video. So how joint will the effort be?
Ros Atkins presents Outside Source on BBC World News. In January last year he started measuring the ratio of men to women on his show. His goal was equal gender representation on air, and there was one simple rule: always use the best guest.
Big tech has been colonising how online users consume news for some time. Facebook, Google and others have been happy to take all the ad money by controlling news distribution through search and newsfeeds.
Podcasting is becoming big business, at least in the US. According to the latest IAB/PwC Podcast Advertising Revenue Study, US podcast advertising revenues came to $314m (€271m) in 2017. That's year-on-year growth of 86pc.
Apple held its Worldwide Developers Conference last Monday. It was pretty underwhelming stuff. No new hardware was unveiled. But you can make an animated emoji based on your own face; a screen time feature will allow parents to limit the amount of time their children spend hooked on their phones; the Apple news app is coming to desktop, and is getting a new browse tab and sidebar; and a new app called measure was announced - it uses AR to determine the size of items you point your camera at. The company has also teamed up with Disney's Pixar to develop a new file format for...
Thr media industry has been suffering from a tech-fad fetish for some time. Every new development from VR to QR codes in the last 15 years has been pounced on as the next big thing - often with little consideration of existing methods of reaching audiences or how to create value.
For a guy who insists he has no political ambitions, Mark Zuckerberg has been spending a lot of time hanging out with politicians recently. Earlier this year it was the US Senate. This week it was European legislators. And it seems like the Facebook's CEO has well and truly mastered the dark art of avoiding answering difficult questions.
From Friday, the EU's new General Data Protection Regulation (GDPR) will be in effect and European citizens will have greater control and oversight over how their data is used. The most obvious manifestation of this to date? A deluge of emails, pop-ups and other messages from sites and services about updated privacy policies.
Last week, Google held its I/O conference in California. As you'd expect, it was a technophile's dream. Google demoed how its personal assistant will soon be able make phone calls on your behalf and sound like a real human being. This new feature is powered, of course, by artificial intelligence (AI). Google photos will be upgraded to automatically suggest tweaks that improve your snaps. Again, this uses AI. Gmail will get a new feature called Smart Compose, which uses AI to suggest phrases as you type. And Google News is also getting a revamp, thanks to, you guessed it, AI.
Online video has been touted as the commercial saviour for digital media for some time. So much so, that a number of outlets have pivoted to video - and in so doing almost pivoted out of existence. In recent years, BuzzFeed, Mic, Vocativ, Mashable and others have all found video more challenging than expected.
Europe's new General Data Protection Regulation is less than a month away. Advertisers, online platforms and publishers are beavering away to get their act together.
There's a new publishers' audience measurement regime in the UK. Out goes the old National Readership Survey which covered newsbrands and magazines and in comes the Published Audience Measurement Company (PAMCo).
Mark Zuckerberg isn't the first young whippersnapper forced to explain how technology works to an older generation. But the Facebook chief executive may be the most high-profile.
Swedish music streaming company Spotify went public this week with an unconventional IPO. The direct listing on the New York Stock Exchange meant existing privately-held shares were made available to buy and sell freely on the stock market. Here's what CEO Daniel Ek said: "Normally, companies ring bells. Normally, companies spend their day doing interviews on the trading floor touting why their stock is a good investment.
While Facebook was feeling the heat in the press this week, Google, the other notable digital behemoth, was throwing money at the media.
Europe's new General Data Protection Regulation (GDPR) comes into force in 68 days. It will ensure greater control and protection for European citizens online. But it's also causing headaches for marketers who gather and use data relating to these citizens.
P&G is on a mission to slash and burn wasted ad spend and agency overheads. The world's biggest advertiser has reportedly reduced ad agency and production costs by $750m.
Blockchain is a sequential database that records online transactions, which can never be modified due to its encrypted and distributed nature. In plain English, that means it's a system that doesn't need centralised authority to track interactions, the way a currency requires a central bank.
In 2016 Unilever bought Dollar Shave Club, a startup that ditched traditional marketing and distribution to sell male grooming products direct to consumers. The price was reportedly $1bn; a hefty sum for a business that sends razors in the post. So why was Dollar Shave club worth so much?
Keanu Reeves balances on a motorbike speeding through the desert. Aerosmith's Steven Tyler drives a KIA back in time. Morgan Freeman takes on Peter Dinklage in a rap battle. Danny DeVito asks people do they want to eat him. Jeff Goldblum takes a Jeep for an imaginary test drive - with a Tyrannosaurus Rex.
Madhav Chinnappa is Google's Director of Strategic Relations for News and Publishers. It's a role he clearly enjoys. "I have to admit I think I've got one of the greatest jobs ever," he says. "Don't get me wrong there are some challenges to it as well. But in reality, this is a really exciting time for news and technology."
The media is the least-trusted institution worldwide according to the latest Edelman Trust Barometer. In 22 of the 28 countries surveyed it's distrusted by a majority of the population. Only 36pc believed that the media is doing a good ensuring quality information is made available to the public, while 59pc said they were no longer sure what's true and what's not.
Last November research from McCann Fitzgerald and Mazars found that three-quarters of Irish businesses weren't ready for the new General Data Protection Regulation (GDPR). Hopefully, they've got to grips with it in the intervening months, because straight after the GDPR there's another curveball coming from the EU.
The advertising industry, internationally and in Ireland, is awash with female talent. But creative departments are as bad as boardrooms when it comes to gender balance. According to IAPI's latest census of Irish ad agencies, women are most prominent in new business, marketing and PR (70pc) and account management (66pc). They are least prominent in creative departments (35pc) and at chair and CEO roles (20pc).
Last year was another turbulent year in digital publishing. It was a year when fake news was big news and social echo chambers reverberated louder than ever before. The term "pivot to video" became less of a strategy and more of a bad joke. The monumental scale of digital ad fraud became clear. And Google and Facebook hoovered up more and more digital ad revenue, leaving everyone else to squabble over an ever-decreasing share.
How we get the news has changed. Paper and ink bearing yesterday's news is, well, yesterday's news. News on TV can bring events into your sitting room, but mostly at the end of the day. Radio still offers immediacy, but in most countries where mobile penetration is high, the smartphone breaks news quicker than any other channel. Social media plays a huge part, but so too do push notifications; alerts sent from news outlets to users who have downloaded their apps.
Legacy news outlets have had over two decades to get to grips with the internet. But they've struggled. As a result many media outlets with a proud tradition of social and cultural prominence - not to mention healthy profit margins - are finding that their influence is on the wane in the face of agile digital pure plays, and online advertising giants.
Tuesday was World Television Day. Why TV needs an annual celebration on a particular day is beyond me, but the UN thought it was warranted and November 21 got the nod. The day was marked by a host of international industry bodies celebrating the trustworthiness of TV and lauding how it "nurtures education, continually invites people to explore beyond their living rooms and arouses curiosity".
'We come in peace." So said Google UK's managing director Ronan Harris at the Society of Editors conference in Cambridge last week. He was refuting claims that Google and Facebook are 'ruthlessly stealing' the advertising revenue that publishers hoped to acquire through online editions.
It looks like more people are turning to social media for the news. Hardly breaking news, but a new report from the Pew Research Centre reveals just how compelling social channels are becoming.
Last Tuesday, representatives from Facebook, Twitter, Google faced questions from the US Senate Judiciary Committee. The following day the tech giants were invited to intelligence committee hearings.
Streaming video company Netflix announced substantial subscriber growth in its most recent earnings report last week. It now boasts 109 million subscribers, up from 86 million in the third quarter of last year. That means it's adding around 12,000 subscribers in the US each day and over 56,000 subscribers per day in the rest of the world.
Now that online advertising is in the doghouse, Google has decided that publishers and journalists need help getting users to pay directly for news. And so the search giant has announced some tools and tweaks to help drive digital subscriptions, which are where most publishers seem to be pinning their commercial hopes.
The European Commission's plans to reform copyright have been slowly trundling along for 15 years. The stated aim is as follows: "Europe's creative content should not be locked-up, but it should also be highly protected, in particular to improve the remuneration possibilities for our creators."
Brexit means Brexit, or so we're told. But not even UK legislators know what Brexit means for certain sectors of society and industry. So much so that the House of Lords has to decide to give an ear to advertisers before the UK gives the fingers to the EU.
This week Facebook's assault on TV gathered pace. The social network added a small watch tab to the account of all US users. Sure, it's only a few pixels, but it's a gateway to a whole new stream of content and a new revenue stream, or so Facebook hopes.
Media outlets put on a good show when launching new seasons and programming. In the US the TV networks have the upfronts, a showbiz extravaganza that aggressively courts advertising dollars. Closer to home we've seen RTE and TV3 launch their autumn schedules in recent weeks with slightly less glitzy events.
When you buy a TV, print or outdoor ad you have a clear sense of how many consumers were going to see your ad, and - if your media planning was up to scratch - how many of those would be your target audience.
Can you tell fake news from real news? Misinformation from disinformation? Publicity from propaganda? It's tough going in the modern world, where groups of Macedonian teenagers can become as influential as respected legacy news outlets, and where the term fake news has become close to meaningless and has become a grenade to be lobbed at opponents.
Last week at the Def Con Hacking Conference in Las Vegas chess grandmaster Garry Kasparov discussed artificial intelligence and cybersecurity, electronic voting machines were hacked into, and the US army taught hacking skills to children. Plus a group called the Online Privacy Foundation unveiled research on whether 'dark ads' on social media can sway political opinion.
Earlier this year a study commissioned by WPP ad agencies The&Partnership estimated that ad fraud cost the online advertising industry $12.5bn in 2016. This eye-watering figure is more than double the $7.2bn the Association of National Advertisers estimated would be lost to fraudulent traffic and clicks manufactured by bots.
It's been some time since a new social network was launched. Remember the days when it seemed like there was a new kid on the social block every few months and there was a flood of interest in the next big thing?
The news industry has been grumbling about the power of Google and Facebook for some time. And with good reason. Not only does the Google/Facebook duopoly now play a vital role in the distribution and discovery of publishers' content, but it's also sucking up all the cash.
In June 2015, UK pub chain JD Wetherspoons was hit by a cyber attack. More than 650,000 emails and some staff details were stolen. When the breach was discovered, the company's founder and chairman sounded an interesting note on security. "As far as I'm concerned, there's no need for Wetherspoon to hold customer information in future," said Tim Martin, promising that the...
Earlier this year over 70,000 people in 36 countries took an online survey about digital news. Some lucky participants were then invited to attend follow-up focus groups The result is the Reuters Institute Digital News Report 2017, the world's biggest ongoing survey of news consumption.
Last Monday, it emerged that Facebook is to create a tool that will allow its 1.94 billion users do something they can't currently do; pay to consume news. Cue rubbing of hands and sighs of relief from publishers with a subscription-based business model. Facebook was finally going to play ball.
Ad fraud is where bots - software programs pretending to be real people - generate fake ad impressions, which are then purchased by unsuspecting digital marketers. It's big business.
European regulators have fallen afoul of that old mantra not to pick a fight with anyone who buys ink by the barrel. In fact, they've actually picked a fight with 30 companies that buy ink in bulk.
On Tuesday, EU ministers agreed revisions to the EU audiovisual media services directive. I know, it hardly sounds riveting. But bear with me here. According to the proposals, digital services that rely heavily on video - yes, that includes Facebook, Netflix and YouTube - will now be governed by the same regulatory framework as broadcasters like RTE, Canal+ and Germany's ZDF.
There's no shortage of technological fads in the world of media and marketing. And there's no shortage of brands and businesses eager to try and woo audiences with the next big thing. But it's often unclear whether these early adopters are tech-savvy trailblazers or chumps who've been duped into testing something that will deliver PR over profits.
Last Monday, readers of the Guardian, the Times, and the Daily Telegraph in the UK were treated to full-page ads outlining Facebook's 10 commandments for spotting fake news. The patronising pointers included instructions to check the article date and URL and a reminder that some outlandish stories may be satirical.
Last week, GroupM published a forecast for digital advertising growth in 46 markets. Nothing too shocking: digital advertising is growing faster than TV and will account for 77pc of new ad spend in 2017. TV, for its part, will account for 17pc.
Google is flexing its muscles at the moment, in an effort to cut down on bad ads and fake news. It has changed its search algorithm to combat fake news, and is reportedly going to add ad blocking to its Chrome browser. People searching for news online should be shown more reliable stories, and they should be less likely to have to wade through pop-ups and pre-roll ads to consume it. It's win-...
Facebook held its annual love-in for developers this week in San Jose. The F8 conference is very much targeted at a technical audience, but I thought it would be an interesting exercise to monitor the whole thing from a media and marketing perspective.
TV advertising revenue has remained relatively unscathed by the onset of the internet, the mobile revolution and the rise of other forms of video viewing.
There's a new trend in advertising - pulling ads due to brand safety. There's the YouTube boycott, which has seen a host big name agencies and advertisers pull their ads on Google's video platform.
Alan Rusbridger has an idea. Speaking at Ad Week Europe last week the former editor-in-chief of the Guardian said media companies should be learning from Facebook and Google. Why? Because the tech giants continue to forge trusted relationships with consumers and gobble up what once was publisher ad revenue.
Poor Google. In the last week a host of heavyweight advertisers paused their ad campaigns because the search giant has been unable to guarantee that ads won't appear alongside unsavoury content like racist or extremist videos. First was the UK branch of Havas, which suspended its campaigns last Friday.
Clicks are the building blocks of the digital economy. For news organisations, generating clicks - and in some instances clickbait - is the path to success. But what's the psychology behind a click? Why do people click on news articles? And are clicks actually aligned with readers' interests?
The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it's a voice that sounded pretty tetchy this week at a gathering in London.
In 1915, the Chicago Day Book ran an editorial with the headline "Fake News". The piece quaintly outlines false reports of cabinet discussions and implies that a lot of what's passed off as news isn't a statement of fact, but an attempt to influence public opinion.
Online ads have a bad name. Irritating, interruptive, irrelevant, code-heavy, privacy-invading ads clutter websites, slow down apps and insert themselves before online videos.
Do modern audiences find the news when they want it, or does the news find them on smartphones or other devices while they're going about their daily lives? That's the question that the Pew Research Centre set out to ask with a report called 'How Americans encounter, recall and act upon digital news'.
A slew of distributed platforms have been rolled out by tech companies in recent years. Facebook has Instant Articles, Google has Accelerated Mobile Pages, Snapchat has its Discover channels, while Apple has an updated News app (provided you're in one of the countries where it's available). Publishers, having ceded too much distribution power to these online intermediaries, approached...
According to research released this week, print readers pore over the news in detail while news is no more than a dalliance for digital readers. The snappily-titled 'Newspaper consumption in the mobile age: re-assessing multi-platform performance and market share using "time-spent"' found that 89pc of the time audiences spend consuming news was in print, and 11pc was online.
The Czech Republic has just set up a unit called the Centre Against Terrorism and Hybrid Threats. Ironically, it's based in a former communist regime interrogation centre. But to distance itself from any Cold War overtones, the centre's website explains that it won't have a button for switching off the website and it "will not lock anyone up, interrogate anyone, or lead any proceedings with anyone".
When an industry body issues a report on the value of its economic and social contribution, it's normally looking for something. This week it was the advertising industry that was trumpeting its worth and angling for some form of recognition or regulatory fillip.
Last week the publishing platform Medium announced it would be cutting jobs and moving away from what it has been doing to date. The platform had been attracting major publications and offering incremental improvements on the current ad-supported publishing model. But it wasn't working.
Fake news is an odd term that's been doing the rounds thanks to the US presidential election. It's supposed to refer to information that's misinterpreted, misleading or downright false. The most celebrated example has been dubbed 'Pizzagate'. It is a debunked story, about a pedophilia ring linked to the Democratic Party in a pizzeria called Comet Ping Pong.
Artificial Intelligence is set to be the top trend of 2017. Amazon's Jeff Bezos has said it's hard to overstate how big an impact AI is going to have on society over the next 20 years.
If you're in media and marketing you better mark May 25, 2018 in your diary. It's the day the EU makes your life a whole lot more difficult.
In October Minister for Communications Denis Naughten, spoke at a lunch for the Association of European Journalists. His speech touched on public-service broadcasting, media mergers and how the internet is impacting traditional journalism.
How do digital businesses capture the rarest modern commodity: users' attention? There's no silver bullet, but increasingly push notifications are becoming a key weapon in any arsenal. These are the alerts most often sent by media apps that pop up on your phone's lock screen to flag breaking news.
Ever since the US election, the US and international media has bounced from hand-wringing to navel-gazing and back again. "Media has itself to blame for epic election fail," said USA Today's Michael Wolff. "The media didn't see Trump coming. And even now, it doesn't know why," stated the Guardian. "Media culpa? The press and the election result," quipped the New Yorker. The New...
The best thing we can say about the US presidential election is that it's over. There were lies, damn lies, scandals, racism and misogyny. There was one candidate who played by a traditional rulebook, and another who understood how to exploit the needs of struggling print and broadcast media to create ubiquitous publicity.
Mobile first has become a common call to arms for anyone involved in any online enterprise. It's supposed to be a reminder that audiences now use smartphones first and browse on desktop later. But there's a problem with this yawn-inducing adage: as mobile continues to become the primary method of interacting with the web, it's becoming totally meaningless.
Jeff Bezos knows a thing or two about sustainable online business models. Speaking at Vanity Fair's New Establishment Summit last week, the owner of Amazon and the Washington Post seemed to pour cold water on publishers' attempts to monetise online audiences through paywalls and micropayments. He stated that the Washington Post needed to move from making a relatively large amount of money from a small number of consumers to making smaller amounts from a far larger audience.
Have you heard of Louise Delage? She's a 25-year-old Instagram sensation from Paris who has clocked up more than 100,000 followers since August. She leads the high life, quaffing cocktails in Saint-Tropez, downing beers in Berlin, and wine everywhere in between.
The Reuters Institute recently found that 44pc of people across 26 countries now rely on Facebook for news. Factor in Facebook Messenger, WhatsApp, and Instagram, and up to 55pc discover news content on apps and algorithms designed by Mark Zuckerberg and Co.
Both print and TV news outlets have seen audiences migrate to the internet in recent years - although, perhaps it's been more of a stampede for print readers, and an orderly shuffle for TV audiences. Both have been scratching their heads about what to do about it.
Some pretty big promises were made about digital advertising. There'd be more data and more transparency, they said. The performance of online ads can be tracked and optimised in real time, they said. Return on investment would be clear, they said. The internet doesn't make mistakes, they said.
When you've a few moments to yourself what do you do? Put your feet up and read a good book, turn on the telly, listen to music? If ComScore is to believed, these activities are going to become rarer. Why? Because downtime is increasingly becoming screen time. And screen time, in turn, is increasingly becoming app time.
Way back in the mists of time (2014, for those who are counting) the New York Times leaked an internal innovation report, which turned out to be one of the most thought-provoking documents for anyone involved in digital media.
By 2020, two-thirds of all online activity is expected to be mobile. This is great news for general connectivity, social media networks and mobile carriers. But not for news websites.
Some 85pc of all new online advertising spend reportedly goes into the coffers of Facebook and Google. But Facebook may have found a way to carve an even bigger slice of the digital ad pie for itself.
This week saw people celebrating the 25th anniversary of Tim Berners-Lee making the world wide web available for worldwide use. Ever since it was invited to the party, the world hasn't looked back.
John Wanamaker was a marketing pioneer and US Postmaster General. He's the one who's supposed to be responsible for the quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Ad blocking is a big problem for digital publishers everywhere. Last year, it was estimated to have cost digital publishers $22m (€19.75m) in lost revenue.