Opinion The future’s so bright, I’m forced to wear augmented reality shades!
Last week Facebook announced a new strategic direction. And it’s a little bit sci-fi. In a private address to staff, CEO Mark Zuckerberg (inset) announced that the overarching goal of the company now is to “help bring the metaverse to life”. The metaverse is seen as a successor to the internet . But unlike today’s internet, it will be a set of immersive, interconnected and always-on virtual spaces. Yes, this seems far out, but it’s not totally alien. Virtual reality and augmented reality are well established technologies. And the pandemic has increased our exposure to a host of virtual experiences. We work and collaborate in Zoom, or Hangouts; we share information via email or Slack; we can forgo physical retail and shop online; we can exercise on Pelotons; play games in virtual worlds like Roblox. Today all of these elements of our online lives are disconnected.