Friday 24 November 2017

Steve Dempsey

Jeff Bezos, chief executive officer of Amazon

Media outlets must harness the power of quality journalism online 

Jeff Bezos knows a thing or two about sustainable online business models. Speaking at Vanity Fair's New Establishment Summit last week, the owner of Amazon and the Washington Post seemed to pour cold water on publishers' attempts to monetise online audiences through paywalls and micropayments. He stated that the Washington Post needed to move from making a relatively large amount of money from a small number of consumers to making smaller amounts from a far larger audience.

‘If something is very useful for people, they are happy to pay — every story needs to be useful’. Picture posed

Quality journalism or your money back 

Blendle, the iTunes for journalism, has been busy. Last September, the pay-per-story journalism platform expanded into Germany with 37 publications. It now has more than half a million registered users in Europe and the majority of them are under 35. Now it's planning to make it big in America, with reports circulating that it will be teaming up with the New York Times, the Wall Street Journal, the Economist, the Washington Post and others early this year.

An apple a day: The silhouette of Tim Cook, chief executive officer of Apple, is seen as he exits the stage during the Apple World Wide Developers Conference (WWDC) in San Francisco, in June. Apple’s new mobile operating system is due for release shortly

How do publishers survive after ad-blocking? 

Apple's new mobile operating system, which is due to arrive imminently, has jump-started a debate on the future of online advertising and how digital publications fund themselves. Not only does the new iOS feature a native news app that promises to be prettier than any other platform, it also features the ability to block ads on its browser. As a result, publishers' mobile websites suddenly seem a lot less commercially viable, while placing ads alongside their content on Apple's own platform seems more promising.

Canny TV networks recognise that working with the digital disrupters is in their own interests

Video killed the internet star - websites that want to be on TV 

Last week The Huffington Post announced that it was launching a 24-hour online video network, which will feature live programming, documentaries and original series. It'll also be setting up film and television divisions to produce this content and acquire, license and distribute other audiovisual content, including feature-length films. This follows the creation of HuffPost Live, its own online broadcasting channel two years ago.