Thursday 19 September 2019

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Cleaning up: Xavier Renaux has overseen the rapid growth of WaterWipes. Photo: Brian Connolly

'We are a small Irish firm changing the rules of the game': How WaterWipes went head to head with the baby care Goliaths - and won 

There is a map on the wall near Xavier Renaux's office that is cluttered with pins stuck in each country where WaterWipes are sold. Mexico is among the new additions and South Africa is likely to soon join an expanding global presence. Within the space of a decade, it has seen the product zoom from a standing start to more than €50m in annual revenue. The figure has doubled since 2016.