Do Swedes have the right Ikea?
A Swedish model used to mean Tiger Woods's wife, or Helena Christensen, for people who don't know one Nordic country from another. But in recent times, we've become obsessed with the Swedish model. Depending on the vagaries of Covid, the Swedes are either a salutary tale for all of us, or else a people to be envied. Just as the Swinging Swedes were traditionally felt to have a liberal attitude to sex and nudity, the general gist of the current stereotype is that they have a fairly liberal attitude to the old Covid, letting it rip to build up immunity, and sure, if a few extra people died, well it would all work out in the long run.