It didn't take long for Sinn Fein to revert to type. After the first few weeks of a campaign which saw lots of media shots of Mary Lou McDonald hugging pensioners other than Gerry Adams, the wheels came off in the final week of the campaign - and since - with coverage of the Paul Quinn murder, shouts of "Up the 'Ra" from David Cullinane, and off-key singing of Come Out Ye Black and Tans from Dessie Ellis and co.
It was an error of their own making. Not according to Sinn Fein, though. Somehow, in the aftermath of their excellent election results, a dangerous narrative was spun, Trumpesque, that the media were out to get them.
Let's get one thing straight. Ellis and Cullinane are responsible for their own stupidity.
Separately, Paul Quinn did not beat himself to death.
Sinn Fein are not the victims. The Quinns are. There was no "establishment attack" on Sinn Fein, as some have claimed.
Here's what happened, for the record. Two weeks ago, I wrote how Sinn Fein treated victims abysmally, and cited the Quinn case as one of the worst examples. On the day of publication, Lynn Boylan stated on radio that it was "not respectful to families to drag their relatives up every time there is an election".
Breege Quinn - understandably incensed, as she has been giving interviews to the media since 2007 in an attempt to get Sinn Fein to give her peace - wanted to respond, and contacted journalists. She appeared on RTE and Newstalk the next day.
Her heart-wrenching interviews with Mary Wilson and Ivan Yates raised legitimate points which any political party would have been scrutinised on. Had Bryan Dobson or Miriam O'Callaghan not raised them directly with Mary Lou McDonald, it would have been a dereliction of their duty as professional journalists.
The BBC's Stephen Nolan rightly picked up the story - due to the fact that Conor Murphy, who called a murder victim a criminal when he was barely cold - has recently been installed as Stormont's finance minister. Despite being asked to withdraw it every year for 13 years, Murphy chose not to do so.
What elevated the story during the election was not the reporting, but McDonald's cack-handed response; first stating Murphy had not called Paul Quinn a criminal, then backtracking the following day - once she was confronted with the quote that he had slurred the victim.
Had that quote not been put to her, half the country would be none the wiser, and the Quinns would not have received some movement on the issue.
And so SF supporters accused the media of bias.
Legions of online crackpots descended on Breege Quinn and the journalists as if they were the villains.
What was conveniently forgotten was that McDonald was on LMFM last October, well before the election, and asked specifically about Conor Murphy and his behaviour in relation to the Quinn family.
She promised four months ago that she would do something, and did nothing that produced results. Had she done so, the issue wouldn't have been raised again.
SF has never done introspection well. Masters at deflection and evading responsibility, the party is collectively malevolent when it comes to finger-pointing. The pattern of claiming they're being attacked and wounded chants of media bias is a distraction technique.
Rather than simply doing the right thing by those people whom they have traumatised, SF would prefer that the media ignore legitimate questions - or at least wait until a more convenient time to ask them (preferably not on camera, but through an email to their press office where they can choose not to respond.)
SF is a party which wishes to be in government, but which is discombobulated with uncomfortable questions - betraying arrogance and indifference to the fact that they are only asked uncomfortable questions because of their own behaviour and appalling lack of regard for victims who are hurting.
You only have to look at some of the comments on social media from Sinn Fein representatives and supporters to see just how prickly the party is on anything that doesn't suit their narrative.
Take ard comhairle member Enda Fanning's tweet last week about a radio phone-in programme with lots of pro-SF callers - he took umbrage with it, saying that "a proper monitoring authority with powers introduced" to prevent what he saw as "political bias" should be established.
As anyone with a titter of wit listening could have told him, this was nonsense, leaving many wondering how exactly a monitoring authority would clamp down on journalists being able to steer their way through live talk shows without allowing opinions, discussion or debate.
Separately the former SF comms strategist, Sean Mac Bradaigh, tweeted after the exit poll, accusing the media of carrying out a "disgraceful smear campaign against SF and it has failed miserably. The people have spoken and it is clear that the media do not reflect their views."
Newsflash, Sean: the role of the media is not to reflect the sole views of 24pc of voters, but to both inform and question, giving coverage to issues which arise which are both comfortable, and uncomfortable.
SF is going to have to accept that the media will not simply regurgitate press releases, but will do what journalists are supposed to do. A cursory glance at the #rtebias hashtag reveals a multitude of accounts which appear to be as orchestrated as the #boycottnolan hashtag which sprang up last year in an effort to silence the broadcaster.
As Nolan stated last week in response to a non-SF caller who raised his coverage of the Quinn family: "Paul Quinn was murdered in 2007, after Sinn Fein signed up to policing and justice. This has nothing to do with solely the past of the IRA…
"Had I buckled to pressure from some very well-oiled machines… do you know what that would have resulted in?
"I would have had to say to a grieving mother: 'Yes, you're grieving. Yes you're not being manipulated - but I'm keeping you off the air because of an election.'
"There's no way I was going to do that. The reality is that there's a mother who's fighting for her son."
The Quinn family are still waiting on Murphy to state that their son was not a criminal. The fact that McDonald was not able to deliver this illustrates that she is not in control of her party.
That Conor Murphy could give comfort to Breege Quinn by saying six simple words - but has not - is a national disgrace. Sinn Fein should be asked every time they step in front of a microphone why he has yet to do so, election or not.
If Sinn Fein wants to govern, it had better start treating victims with respect, answer questions properly, and grow a thicker skin.