When Caroline Flack died by suicide in February, there was an outpouring of anger at the way social media had treated the TV presenter.
Thus was born the hashtag #BeKind, which everyone put on their Twitter and Facebook pages.
It was a nice sentiment, but doomed to fail. After all, we live in an era where saying the most horrible things about strangers has become a competitive sport.
We saw a perfect example of that vicious spite this week with the news that Boris Johnson had been taken to hospital with Covid-19. Many of the very people who still had #BeKind on their Twitter handle were quick out of the blocks to say how much they hoped he would die a painful death. He deserved everything he got, was the general consensus. But it wasn't just the anonymous keyboard warriors.
The Labour mayor of Heanor in Derbyshire, Sheila Oakes, has been suspended by the party after comments she made about his illness. Under a post asking people to "pray for the prime minister", she wrote: "Sorry, he completely deserves this and he is one of the worst PMs we have ever had."
When challenged on her remarks, she gave a classic non-apology apology, saying she was sorry "for upsetting people and saying it".
Remarkably, some of the Corbynistas who still infest Labour were quick to rally to her defence, arguing that Johnson does indeed deserve everything he gets.
Even better, they tried to defend their argument by saying that anyone who wanted Johnson to recover was obviously a racist who also hates nurses and the NHS.
And they used to say the Tories were the 'nasty party'?
My, how things have changed...