Monday 23 April 2018

George Hook on... learning from a master

We can learn a lot from old folks, says George Hook, as he recalls the greatest salesman that he ever knew

George Hook says we can learn a lot from people of experience. Photo: Brendan Moran/Sportsfile
George Hook says we can learn a lot from people of experience. Photo: Brendan Moran/Sportsfile

There used to be a regular article in the Reader's Digest called "The most unforgettable character I ever met". Every month, an uplifting tale of a very special man or woman was penned by someone whose life had been enriched, touched or changed by a very special person.

The idea might not get the same traction today, as the generation gap in Ireland is greater than ever before. Near-universal third-level education has dispensed with the idea of apprenticeship and learning from "the old dogs for the hard road".

Redundancy has cut a swathe through experience in companies. Men and women over 50 are dispensed with on attractive financial packages, to be replaced by eager beavers who believe that experience does not have a value.

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