Friday 27 April 2018

Forget Noughties nostalgia - we've made our fashion mistakes

Velour tracksuits and Juicy Couture may hark back to a lost age, but Sophie Donaldson isn't minded to relive her youth

Kylie Jenner
Kylie Jenner
Sophie Donaldson

Sophie Donaldson

How much time usually passes before nostalgia sets in? Is it 10 years? Or 20? Perhaps even 30? Eight years certainly seems a little hasty - but it's long enough for millennials to get misty-eyed about the decade known as the Noughties. We were in our teens or early 20s in the years that ushered in reality television, vlogging and smartphones, years that hovered on the precipice of social media.

We were fascinated by iPods and still used public pay phones. Blogs were humble online diaries, not empires that turned their authors into 'influencers'. Until 2009, Myspace was the social network of choice and Snapchat was but a twinkle in Evan Spiegel's eye.

Low-slung jeans, kitten heels, micro handbags, double denim and Juicy Couture have all made a ferocious comeback on the catwalk, largely thanks to tongue-in-cheek brand Vetements. Paris Hilton, the zeitgeist of Noughties excess, is suddenly relevant again and hanging with everybody from Katy Perry to power-blogger Chiara Ferragni.

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