Monday 20 August 2018

Empowerment of women is now going cheap

We are living in the midst of a corporate feminist tsunami - and a €72 pair of leggings proves it, writes Ciara O'Connor

LEGGINGS ARE NOT EMPOWERING: Amanda Byram
LEGGINGS ARE NOT EMPOWERING: Amanda Byram

Ciara O'Connor

TV presenter, personal trainer and owner of abs Amanda Byram has revealed details of her first activewear collection.

Apparently, the range is designed to make women feel "strong, beautiful and empowered" - and it starts at around €72 for a pair of leggings.

Leggings are surely the most unempowering article of clothing ever; they are the very yardstick by which we may measure inequality in Ireland. Surely there is no other garment that runs the gamut so comprehensively from trashy to chic - when both ends of the spectrum look pretty much identical.

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