Wednesday 17 January 2018

Turning our backs on spuds

The Irish spud, long the staple of our national diet, is under threat.

Trendier foods such as rice, couscous, pasta and noodles are usurping the spud in the affections of the Irish people. Despite our spending €136m a year on potatoes, Bord Bia, the Irish Food Board, is commissioning research to seek ways to make spuds more attractive to consumers.

It doesn't help that many of us mistakenly believe that potatoes are fattening. As a result we now rely on "healthier", "foreign" foods for a greater proportion of our consumption of carbohydrates. So what can be done to restore the Irish spud to its proper place in the affection of diners? How can we see off these interlopers who have displaced the spud? Does Bord Bia have a secret plan to reinstate the spud?

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