Thursday 18 January 2018

Tobacco firms must not target female smokers

The allegation by the Irish Cancer Society that the tobacco industry is "aggressively targeting" women will come as no surprise. Anyone, smoker or non-smoker, who has spent any time in a pub or workplace smoking area will need no reminding of the fact that a growing proportion of smokers are now women.

At a conference held in Dublin yesterday it was revealed that more women are now dying from lung cancer than from breast cancer.

This is a confirmation the fact that, after several decades of tobacco advertising and promotion campaigns largely aimed at women, female death rates from tobacco-related illnesses are now approaching male death rates.

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