Showing US we can do it is a tough task
IT may be a cruel irony, but Ireland is a more appealing place in which to invest than it was during the boom and bubble. There are an abundance of able young people, and experienced older ones, desperate for a job; office and factory space are to be had at bargain basement prices; and a humbled government system will be more attentive -- within reason, of course -- to the requirements of investors.
It might seem, therefore, that there is no reason for the Taoiseach to jet off to the US to explain that "Ireland is open for business," but the opposite is probably true.
There are several reasons why the message needs selling. One is understandable confusion about the nature of the crisis. The fall in output, of almost 20pc, is unprecedented in a rich economy. It leaves the impression that economic activity must have ground to a halt. Foreign visitors who know the statistics are often taken aback by the crowds they find in Ireland's nightspots and more popular shopping outlets.