Irish universities must learn to compete with the world's best
IS it too much to expect that a small country like Ireland should boast a university with a reputation that counts among the top 100 in the world? Maybe. But, in a globalised world where reputation matters, brand recognition is all important and using size as an excuse runs the risk of being dangerously complacent.
It is a world where success breeds success. A university hoping for research funding hasn't a hope if the board members, wherever they are seated around the world, hasn't heard of it.
Reputation is the single most important consideration for fee-paying international students choosing a study destination, a growing source of income for universities. Universities operate in a highly competitive global marketplace, where they vie for the best staff, the best research funding and the best students. It is a circle where elite staff follow lucrative funding follows good staff, and the international student follows it all.