Saturday 25 November 2017

I'm backing this minnow despite odds

Darragh McManus

Darragh McManus

For its first several years after launching in 1998, TV3 was an embarrassment. Its schedule was bought-in brain-killing prole-feed, half-hearted news bulletins and ... I'm struggling to think of anything else.

In fairness, though, the Ballymount operation has considerably upped its game over the last decade. There's been much more home-produced programming – including drama, which is expensive and labour-intensive.

The independent channel's continued viability is a minor miracle, given how relatively tiny its budgets are. Yesterday it launched 'Upfronts', its plan for 2015.

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