What we can learn from the Danes about harvesting rewards in the food industry

Festival-goer Bibi from Germany, who attended the festival for the past 25 years, gestures during Jamaican singer Barrington Levy's performance on the Orange Stage during the Roskilde Festival in Roskilde, Denmark July 4

Richard Curran

It is good to be ambitious in business. It is also good to be realistic. The targets set for the food and agri industry in the Food Wise 2025 report are highly ambitious. It is too early to say whether they are realistic or not. The strategy document is aiming for an 85pc growth in Irish food and beverage exports by 2025 to €19bn.