We're all suckers when trying to find true love
Love Island is proving a huge TV ratings hit because it cuts to the very core of the human heart
So 2017 has been a surprising year in many ways, but perhaps stranger than Trump, Brexit and novelty socks has been the unstoppable steamrolling force of Love Island.
This year, the reality TV show, in which a lot of sexy young personal trainers, models and dancers are sent to a tropical paradise and encouraged to 'couple up', has taken off in a completely unprecedented way.
The X Factor is haemorrhaging viewers and no one even knows that Big Brother is still on - and yet Love Island has been extended by a week because of its rocketing viewership.