Welcome to the internet, Joan. And you thought Jobstown was bad?
There's no point trying to jump on the social media bandwagon until politicians understand the rules of the game, writes Eilis O'Hanlon
Has the person who advised Labour leader Joan Burton to launch the #TalkToJoan campaign last week ever actually used Twitter? Has he or she heard, for example, of Robin Thicke?
The American soul singer was once advised that he should take part in an similar interactive #AskThicke event, the idea being that fans could use the hashtag to send him questions directly and the singer would then answer them.
Thousands did just that, though not quite in the way that his handlers intended. It led to one of the funniest mass trollings of a celebrity in recent social media history, as people took the opportunity to fire questions at the "Blurred Lines" singer over his attitude to women.